What is Freshtrusion?

Freshtrusion™ is a first in dry pet food manufacturing, a trademarked technology that allows more fresh ingredients to be used in dry pet foods than any other extrusion system in the world, including fresh meat and now fresh vegetables, herbs and ‘botanicals’.
How does it work?
Freshtrusion™ technology cooks the meat at a gentle 90 C temperature keeping in the freshness and protecting the proteins. Traditional category 3 meats & oils are normally rendered at circa 300 C which reduces the nutritional goodness and damages proteins, therefore decreasing the bio-availability to your pet.

Benefits of Freshtrusion™
We believe that our customers and the pets they feed deserve the best. That is why we provide food recipes that are made with the unique ‘Freshtrusion’ technology, that has undergone further analysis and testing by working closely with Nottingham University.
This unique process brings many benefits
• Higher nutrient bio-availability
• Higher digestibility
• Protected protein
• Improved sensory acceptance
• Better health and wellbeing through superior quality and nutrition
• Reduced levels of spoilage & micro-organism biomarkers that are associated with rancidity or even toxicity
• Better density of kibble
• Low temperature, low pressure cooking provides a fuller flavour

Not least, the unique process utilises ethical production methods.